New Application From Acts as Print Button for iPhone Camera Users

App Designed to Keep Up With the Increasing Trend of Taking, Sharing and Ordering Photos On-The-Go

WASHINGTON, DC–(Marketwire – October 12, 2010) –, the online retail imaging site for Ritz Camera & Image, announced the launch of its next generation iPhone application. The enhanced version features all of the same sharing and organization capabilities as its predecessor, with the addition of the ability to order prints and other imaging products directly from on the device. Users can simply take a picture, upload it to their account and press order with the option of picking up the prints at their local store in one hour or have them delivered by mail.

“Stemming from the success of our original iPhone application, it was an important step for us to make it all-encompassing with the addition of ordering capabilities,” says Peter Tahmin, vice president of and Online Retail. “As camera phones and mobile applications continue to broaden the imaging industry, it’s incredible to see what people can do from their handheld device. A major part of it this is due to the ever-expanding app store that offers hundreds of photo applications designed for professional and amateur photographers. At Ritz, we want to be sure that we’re staying in line with the trends and giving our customers the best options available to share and develop their favorite images.”

The camera phone has evolved immensely since its U.S. launch in 2004. Originating with a mere one device, today nearly every phone has a built in camera, including models that feature eight-megapixel cameras and HD video capabilities. Specifically over the last couple of years, cell phones have transitioned into the go-to medium for taking and sharing pictures on the go. According to CTIA, more than 24.2 billion MMS messages were reported for the last half of 2009, which is more than double the number from the previous year. To further enhance mobile images, there are hundreds of applications available to crop, color, shape, blur, zoom, adjust lighting and to help select the best photo spots. Once the perfect image has been taken, the iPhone application allows the photographer to upload and order all in one place. offers a range of products available in one hour that is unrivaled anywhere in the world. Consumers can upload and order their mobile images in a wide range of sizes or use them to create custom products such as photo books, greeting cards, custom photo calendars, photos on CD, photo stamps, canvas prints, personalized photo gifts and scrap book pages, all offered for in-store pick up in a hour or online ordering delivered by mail.

The RitzPix for iPhone application is available from Apple’s App Store on iPhone, iPod touch and iPad devices or at

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